04
Oct
Brand Dupes Itself to Drive Home That Its Products Cannot be Duped SANTA BARBARA, Calif., Sept. 29, 2023 /PRNewswire/ — OLAPLEX, the #1 Prestige Hair Brand*, pulled off the ultimate dupe of all time this week with the launch of OLADUPÉ. OLAPLEX single-handedly created the hair care industry’s bond-building category with its one-of-a-kind technology with over 160+ patents. It is one of THE most duped hair care brands on TikTok (with creators posting content generating 30.4M views of the hashtag #OLAPLEXDUPE). But with its patents, unique ingredients, bond-building technology, and effective results, it is literally impossible to ‘dupe’ OLAPLEX products. Many…