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Oct
The brand opens its first U.S. store, debuts a women’s capsule and teases upcoming collabs NEW YORK, Oct. 10, 2023 /PRNewswire/ — Avirex, an iconic American streetwear brand, opened the doors to a new retail experience at 21 Mercer Street in New York City’s SoHo neighborhood on September 15. Over the past few years, the brand has turned up on the backs of music, sport and entertainment VIPs around the world and is currently carried by luxury department stores, Neiman Marcus and Saks Fifth Avenue, as well as 40+ high-end specialty shops nationwide, and its own digital flagship, avirex.com. Continue…