24Fashion TV had a chance to sit down for an interview with a fashion designer, Sena Ahohe, the founder of Kejeo Designs.
24FashionTV: When did you first realize you wanted to pursue a career as a fashion designer?
Sena Ahohe: I actually never thought of doing anything in the Fashion industry until around 2016 when I realized how much positive feedback I was getting from so many people every time I would put on one of my beautiful African print I had designed for myself. It was around 2016 that I decided to turn my passion for African print and designing into a business.
Where do you usually find creative inspiration for your new collection?
My vision is to be able to create modern, contemporary looks that can be adapted in the Western word using vibrant African textiles. Because in the past, many have always thought about African print clothes as something you needed to wear for a special occasion. But that is not true. They can be adapted into any setting. And because of that I am always watching trends, thinking about what I can come up with that can be worn from very casual to formal and also very practical in this part of the world. And also the type of print/pattern will determine what I can do.
How is working in fashion different today than from when you started out?
The industry is constantly changing, and especially with social media being one of the biggest players. Before it was very easy for me to think about styles or designs and I would go to trade shows, different festivals and sell quickly. But now with social media, you really have to watch for whats trending and go along with it by adding your personal touch.