29
Jun
The 25th Anniversary campaign celebrated the past, present and future innovation Lovesac prides itself on, featuring four integral celebrity partners. Tapping into how Total Comfort is something truly individual and adaptable, real Lovesac customers Travis Barker, Brandy, Shaun White and Haley Lu Richardson, each demonstrated how they Rewrite the Rules of Comfort by incorporating Lovesac product and brand ethos into their coveted spaces in unique ways. For 25 years, Lovesac has been disrupting the furniture category, and the ‘Rewriting the Rules of Comfort™‘ campaign showcased product benefits in unexpected ways that captivated target audiences and resulted in unprecedented product sales.…