22
Feb
Over one-third of Gen Zers (34%) say they’ll try a new beverage product if it’s marketed as aligning with the sober curious lifestyle. Nearly half (45%) of Gen Z say social media is the most effective advertising channel to inform them about new nonalcoholic options. The most popular month to purchase alcohol in 2023 was December (up 16% over November), and the least popular was January (down 24% compared to December 2022) NEW YORK, Jan. 23, 2024 /PRNewswire/ — The share of Gen Zers born between 1997 and 2002 who say they plan to drink less alcohol in 2024 jumped 53%…