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Gen-X, LGBTQIA+ and Under-Represented U.S. Shoppers are Leading the Charge, Same Report Finds Savanta: Americans Are Demanding Ethical Consumerism Title Photo NEW YORK, August 30, 2023 (Newswire.com) - Three in 10 (31 percent) American consumers will boycott brands that are not committed to diversity, equity, and inclusion (DE&I) and this number increases to nearly four in 10 (37 percent) among under-represented U.S. consumers, according to a new, eye-opening, investigation into intersectionality in brand marketing by leading global market research agency Savanta. The report also discovered that Gen-Z, along with LGBTQIA+ and under-represented U.S. communities, are championing for ethical consumerism with 37 percent of these consumers prepared…
