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Challenger brands eat into mainstay market share as consumer behavior shifts DETROIT, Aug. 22, 2024 /PRNewswire/ — Current culture marketplace StockX today released a trend report – The State of Resale – revealing new data around how fast-growing challenger brands like Asics are superseding mainstream giants like Nike, Jordan, and Supreme. Based on global sales data from the first seven months of 2024 compared to the same period in 2023, the analysis highlights never-before-seen metrics and key trends in the broader resale space. The State of Resale highlights never-before-seen metrics and key trends in the broader resale space. “Shifting…